Your team will very often tell you that price is the only thing the customer cares about. You may even have come across customers who, you believe, think that way, however it is just not true. It is very important that your team understand this principle. The circle of satisfaction that we work with in this section is a good way to let your team see what the customer really cares about. Get your team to download the blank circle and see if they can fill it in for your company. In my experience you will probably have to  draw in extra lines to fit all of your customers' needs.